Logo rater: score your logo in seconds
Upload a logo and get an instant score on simplicity, contrast, colors, spacing and scalability. The analysis runs in your browser — your file is never sent to a server.
Drop your logo here
PNG, JPG, WEBP, SVG or GIF · max 8 MB
Click to browse, or drag and drop
How this logo rater works
The Brandolia logo rater uses ready-made visual checks — the same fundamentals designers use — instead of a remote AI. After you drop a file, it looks at:
- Simplicity: few colors and a clean mark beat a busy illustration.
- Contrast: the logo should stay readable on light and dark backgrounds.
- Scalability: resolution and proportions that still work as a favicon or app icon.
- Color discipline: 2 to 4 colors are easier to print, embroider and reuse.
- Spacing: enough clear space so the mark does not feel cramped.
What a strong logo usually looks like
A good logo is simple enough to remember, distinct enough to own, and flexible enough to live on a website, a packaging label and a social avatar. If your score is low, start by reducing colors, thickening small details and exporting a transparent PNG.
Need a new starting point? Brandolia can generate a full brand identity — logo, palette, type and website — in a few minutes.
Logo rater FAQ
Is my logo uploaded anywhere?
No. Scoring runs locally in your browser. We do not store the image.
Is this an official design audit?
No. It is a fast visual checklist, useful to catch obvious issues before you print, launch a site, or brief a designer.
Which files work best?
A PNG or SVG of the logo alone, with a transparent background, gives the cleanest reading. Photos of printed signs work less well.
Interpret the score carefully
This browser tool uses image-based checks as a starting point for visual review. It is not a professional certification, trademark search or audience study. Compare feedback with the actual design and intended applications. Do not select a mark only because one uploaded file receives a higher number. Different backgrounds, crops and file sizes can affect image-based measurements without changing the underlying identity.
Upload a representative logo
Use a clear image of the logo itself rather than a photograph of packaging or a busy mockup. Include sufficient surrounding space and avoid unnecessary decoration. If a result is surprising, review the uploaded file before drawing conclusions about the design. Keep the original image so you can compare revisions under the same conditions and understand which change affected the result.
Review small sizes and one-color use
View the mark as a profile image, in mobile navigation and on a small printed label. Fine details can disappear, and a long business name can become unreadable. Check a single-color version and try the mark against both light and dark backgrounds. Some identities need a compact variation rather than the full composition everywhere. Document approved alternatives so collaborators choose the right one.
Check what pixels cannot establish
Review whether the identity fits your audience, differs meaningfully from nearby competitors and works with your typography. Check symbol meanings in the markets you serve. Ownership and legal conflicts require separate investigation; a favorable score establishes neither. Change one issue at a time and compare real applications. Use qualified advice when the choice has significant legal or commercial consequences, and retain the final editable files.